NBA 2KL ALL STARS
Visual Identity, Design Direction
Professional eSports league featuring the best NBA 2K players in the world.
With the 5th season of the NBA2K League coming to an end, the client wanted to showcase the best players across the two conferences of the league in a competitive All-Stars game, held in Downtown Los Angeles.
Blending art direction and design I conceptualised a look and feel that paid homage to the old Hollywood poster style of the 1950's to be used across OOH, social and merchandise.