SXSW SYDNEY
Visual Identity, Design Direction
Celebrating the convergence of tech and innovation, gaming, music, screen and culture.
Leaving North America for the first time ever, SXSW arrived in Sydney in October 2023. The harbour city played host to a collision of creativity and culture, forming the centre-point for change-makers during this exciting event.
As part of the core branding team, we were tasked with bringing together a cohesive and exciting identity for this new event. Helping to showcase the pacific region while still have strong ties to the original Austin event.