EXCEPTIONAL CITY GUIDES
Visual Identity, Design Direction
A unique travel campaign powered and inspired by a global creative community.
Exceptional ALIEN teamed up with Skyscanner to create travel inspiration through a ground breaking global campaign called 'Exceptional City Guides'. Using Exceptional ALIEN's global creative community, we explored and promoted 6 major cities featuring 21 exceptional creators who share their insider tips, insights & recommendations to uncover the creative underbelly of cities you thought you knew.
As design lead, my role was to work on the creative and design direction across social, digital and OOH. This included creating 21 animations for each creator, as well as the design look and feel for the Exceptional ALIEN social media channels and its website. Working alongside the Skyscanner global team and the internal EA team, I was able to create a direction to bring these unique and lesser-known insights and recommendations to life. Helping to drive traffic to both the Skyscanner and Exceptional ALIEN ecosystems.